The hard sell of PHRs

November 26, 2007

The availability of PHRs is not translating into sales:

Vendors have had a hard time selling the idea of a personal medical diary to healthy consumers who see their doctors maybe once or twice a year. In addition to privacy and security concerns, patients are staying away because the PHRs on the market aren’t doing much to entice them, analysts say. The industry also has failed to come up with a convincing argument for why doctors should encourage their use.