Thursday, November 29, 2007
Daniel Carlat goes counter-detailing
"Dr. Drug Rep" is going on a mission to give evidence-based drug talks to physician offices:I received many helpful suggestions for how to part with my "dirty thirty." I've decided that the most logical solution is to donate time to "counter-detailing," which is essentially the opposite of giving drug talks. Pioneered as "academic detailing" by Jerry Avorn at Harvard Medical School, counter-detailing involves visiting doctor's offices and teaching about evidence-based medicine.Admirable. However, I seriously think it will be hard for him to find an audience without the free lunch.
Update:
I extended an offer for him to come to Nashua, NH to give my practice one of his talks, and he graciously accepted. I'll keep you posted as to how it goes.
Comments:
free lunch
Did they forget to mention in medical school that there isn't any such thing as a free lunch?
I can appreciate that lunch time is break for busy folks and they might not want or be able to spend it sitting around listening to someone talk, but the notion that PROFESSIONALS would not be interested in learning more about improving their craft without a freebie is not flattering.
Did they forget to mention in medical school that there isn't any such thing as a free lunch?
I can appreciate that lunch time is break for busy folks and they might not want or be able to spend it sitting around listening to someone talk, but the notion that PROFESSIONALS would not be interested in learning more about improving their craft without a freebie is not flattering.
I understand the importance of a free lunch. Beyond the basic satisfaction of hunger, there's the conviviality of breaking bread with others. In that spirit, I offer to have Domino's deliver two extra-large pizzas. I'm happy to pay the $30, or, if the staff would like to split the cost, that's even better!
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