Big Pharma is turning to the developing world

Having maximized its gains here, drug reps are running wild elsewhere in the world:

In India, a doctor from Mumbai reports: “On sale of 1,000 samples of the drug, you get a Motorola handset. On sale of 5,000 samples you get an air cooler. On sale of 10,000 samples get a motor bike.”

Related posts:

1. Are your drug samples spoiled?
2. The waiting room: Drug reps add to the tension
3. Are Pharma speaker programs a waste of time?
4. Pharma reps have a pretty low opinion of themselves
5. The all-pharma cheerleading squad
6. Pharma bloggers have "enormous power"
7. TIME.com on the "Pharma Babes"

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Tagged as: drugs