Comments on: Sermo and Pfizer http://www.kevinmd.com/blog/2007/10/sermo-and-pfizer.html Tue, 14 Feb 2012 11:46:00 +0000 hourly 1 By: Dr. Valhttp://www.kevinmd.com/blog/2007/10/sermo-and-pfizer.html#comment-81005 Dr. Val Tue, 16 Oct 2007 12:17:00 +0000 http://clients.emmense.com/kevinmd/2007/10/sermo-and-pfizer.html#comment-81005 Westchester Orthopedist - I hadn't thought of that (EMR platforms being used to analyze how you practice). This is really disgusting. Sermo has shown their cards, why isn't the medical community running away in protest? Are we going to let people learn how we think so that they can further target their profit-driven message to increase sales of certain drugs apart from evidence-based medicine? Westchester Orthopedist – I hadn’t thought of that (EMR platforms being used to analyze how you practice). This is really disgusting. Sermo has shown their cards, why isn’t the medical community running away in protest? Are we going to let people learn how we think so that they can further target their profit-driven message to increase sales of certain drugs apart from evidence-based medicine?

]]> By: Weschtester Orthopedisthttp://www.kevinmd.com/blog/2007/10/sermo-and-pfizer.html#comment-80980 Weschtester Orthopedist Mon, 15 Oct 2007 22:58:00 +0000 http://clients.emmense.com/kevinmd/2007/10/sermo-and-pfizer.html#comment-80980 Sermo has shown their cards... their biz model has always been obvious, but now it has been confirmed. Data mining is a huge business today. Big Pharma has been trying to get into the mind of the physician for a long time. Their holy grail of information is what the physician was thinking when they wrote for this or that and how do they influence that decision at the point of care. <br/><br/>Read your EMR contracts well too. Who owns the data? There are a few companies out there planning on bascially giving away an EMR platform, but the doc signs away rights to the data. Sermo has shown their cards… their biz model has always been obvious, but now it has been confirmed. Data mining is a huge business today. Big Pharma has been trying to get into the mind of the physician for a long time. Their holy grail of information is what the physician was thinking when they wrote for this or that and how do they influence that decision at the point of care.

Read your EMR contracts well too. Who owns the data? There are a few companies out there planning on bascially giving away an EMR platform, but the doc signs away rights to the data.

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