Exubera fallout: Breakup by press release

October 19, 2007

Lots of bomb and Hindenburg analogies with the Exubera news. All of which were a surprise to Nektar Therapeutics, who made Exubera. Pfizer’s decision to drop the drug was communicated via press release.



Related posts:

  1. Exubera: A total failure
  2. Exubera: Stick a fork in it
  3. Desperate Pfizer going with ads to save failing Exubera
  4. Why Exubera failed
  5. Pfizer blows Exubera away
  6. Exubera TV ads
  7. ADA on Exubera


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