Customer service, or advertising gimmick?

October 9, 2007

Despite the reports of ER overcrowding, they continue to advertise to bring in more patients:

Customer service, thirty-minute guarantee, provider in triage, rapid medical screening, fast triage. All gimmicks to bring in customers. Gimmicks and deceptive advertising all designed to make the ‘customer’ think that they will be seen by a doctor right away for their ‘emergent’ condition. Smoke and mirrors. And what kind of customer are we attracting? The sick ones will always come, that is what we are here for. We are working on attracting just the kind of customer we don’t need. The people who use the ER for a clinic, the one’s who don’t pay, the verbally abusive and enabled of America.



Related posts:

  1. Customer service
  2. Physicians and Customer Service
  3. Customer service in medicine
  4. Improved customer service can’t hide staffing shortages
  5. Smoke more, pay more
  6. Rapid service bankrupting ERs?
  7. What are the most bothersome patient behaviors?


KevinMD.com on Facebook


  Follow on Twitter   Subscribe



{ 2 comments }

1 Anonymous October 9, 2007 at 11:27 am

Those adverts have been a puzzle to me as well. I’ve read that Medicare pays so little, yet also that hospitals cannot survive without Medicare patients. ????

2 Anonymous October 9, 2007 at 4:18 pm

What Medicare pays a doctor, and what Medicare pays a hospital are two different matters.

Also different between what a Medicare pays for the same service, if done in a doctor’s office, versus an urgent care if it is being classified as an emergency facility.

Comments on this entry are closed.

Previous post: "Keep ‘em alive until 8:05"

Next post: Brain surgery in a day

Site Meter