Journalists: On Pharma’s payroll?

The media wastes no time writing about physicians being wined and dined by Big Pharma. Maybe reporters should start looking in the mirror:

“The media is often quick to get on its high horse about the pharmaceutical industry’s wining and dining of doctors, but is much less upfront about the lucre that journalists accept from drug companies and other health organisations.

These take the form of journalism prizes — the booty for the Pfizer Eureka Prize for Health and Medical Research is a hefty $10,000 — and sponsored trips to attend conferences or other such events.

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