They should have been banned:
It was “a success for the entire advertising community,” Dan Jaffe, executive vp of the Association of National Advertisers, a trade group, tells the paper. Lobbying groups including the National Association of Broadcasters and the Advertising Coalition, which rep a variety of media interests and advertisers, swung into action. To them, the idea that regulators would be able to block ads about a new drug was a business disaster in the making.
Related posts:
- Who loses with a DTC ad ban?
- Soft sell
- A world without DTC ads
- There are some physicians who say DTC ads are a good thing
- More AMSA hypocrisy
- Too many tobacco ads
- How fat would you have to be to stop a bullet?
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