Obstacles for Google Health

August 28, 2007

With their reliance on ads and marketing, will they be credible?

Google will have to do a huge amount of work to establish credibility with the medical profession. If they are to put themselves forward as a legitimate website for healthcare related needs, they will either have to exercise a large amount of editorial control, or they will have to come up with a totally new financial model for their foray into the healthcare arena.