Some ads actually cause more youths to smoke. What sets the effective ones apart?
“Anti-smoking ads have the greatest impact on smoking attitudes and behavior when adolescents think that their peers are listening to those messages,” Paek said. “And that makes sense because people are more likely to listen to what their close peers say rather than what the media says.”
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So teens are oppositional and tend to want to do what they are told they shouldn’t do! Who would have ever thought such a thing?
One should ask whether the real purpose of antismoking messages is to stop smoking in the first place? Who is buying them and why? Where in the unholy tobacco-government-trial lawyer triad that defines the tobacco industry now do these messages fit? Can we really say that any of the players funding them actually want smoking to go down, when they are in effect in business with tobacco and dependent on it for a continued income stream?
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