Bayer is trying an unorthodox marking approach:
But to attract a younger customer, the consumer care division of Bayer HealthCare is starting an online game today for Aleve Liquid Gels, a product that was introduced in March. By visiting a Web site, www.aleviator.com, Internet users will be able to follow a fictional storyline that leads them through a series of clues, taking them in and out of social networking sites, wikis and blogs.
Related posts:
- Do doctors who use social media prescribe more medications?
- Dr. House and Vicodin addiction
- Chantix and social marketing
- Do doctors who use physician-only social networking sites expose themselves to malpractice risk?
- Medical wikis
- How to make money from physician discussions
- Top 12 Trends for Physicians in 2008
KevinMD.com on Facebook
Comments on this entry are closed.