As medicine continues to evolve to a business, physician “branding” becomes more important:
“The secret is being bigger than your medical practice,” says Howard Bragman, founder of the media and public relations agency Fifteen Minutes (whose clients include Robert Rey, a.k.a. Dr. 90210). “If the only money you ever make is doing your medical practice, you’re limiting your income. If you can make money selling products or with books, then you become a brand.”
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{ 2 comments }
Why yes, go immediately out and hire a publicist. Just raise the prices of your office visits, to cover the cost. We patients would be delighted to pay for all of you to have publicists.
I would be delighted if you would pay to cover my increasing costs even if I didn’t hire a publicist. Whatever made you think your payment has anything to do with my costs?
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