Who loses with a DTC ad ban?

TV executives, for one:

I do know of some people, however, whose lives would be gravely endangered if DTC advertising were restricted or limited: TV executives. It is no secret that the networks have come to depend very heavily on pharmaceutical ad dollars, particularly the evening news broadcasts. I remember seeing a list not long ago of the top ten advertisers on the three big networks’ nightly newscasts. Twenty-nine out of the thirty advertisers were pharmaceuticals; the 30th was for an affordable car “” I think it was a Hyundai.

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1. Experience
2. DTC ads dodge a bullet
3. Drug seeking in the ER
4. Health care and the military
5. A world without DTC ads
6. My take: Telephone care, dumb mandates
7. A man loses the top of his head

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