Peter Rost and others are leading the charge, and Big Pharma is being forced to take them seriously:
This blog and others are a real problem for drug companies. It is clear, that among the many thousands of drug reps and other insiders, there are many willing to report questionable behavior. Actual internal memos are released which makes it hard to deny the behaviors criticized. Drug companies are going to have to recognize that any internal email, memo, phone conversation, or secretly recorded meeting is likely to be public knowledge courtesy of bloggers.
