Peter Rost and others are leading the charge, and Big Pharma is being forced to take them seriously:
This blog and others are a real problem for drug companies. It is clear, that among the many thousands of drug reps and other insiders, there are many willing to report questionable behavior. Actual internal memos are released which makes it hard to deny the behaviors criticized. Drug companies are going to have to recognize that any internal email, memo, phone conversation, or secretly recorded meeting is likely to be public knowledge courtesy of bloggers.
Related posts:
- Are pharma bloggers biased against the industry?
- Big Pharma bowing to the power of blogs
- Pharma TV
- Michael Moore asks Pharma the wrong questions
- Medical bloggers are held to a double standard
- Another approach to health care costs: Ban advertising
- Obama vs the liberal bloggers
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Bloggers now have a great deal of power to ‘out’ a business. The press release is no longer king and trying to stifle bloggers doesn’t work.
I received a cease and desist letter from a medical spa company. I published the letter and commented on it. Exactly what the company was trying to prevent.
http://www.medicalspamd.com/the-blog/2007/2/5/dermacare-sends-medical-spa-md-a-cease-and-desist-letter.html
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