Dr. Wes takes a look at a slyly-designed marketing site from a medical device company:
Like industry-paid ghost writers in medical journals, this new tactic is disturbing. Has Atricure has used a website developer and gullible patient to ghost write the marketing of their medical devices? Worse still, could this patient who has had a stroke (or transient ischemic attack) and might be at high risk of recurrent stroke, even after her ablation, be making potenially dangerous recommendations (that stopping warfarin is OK), all in the interest of marketing? And when does a patient testimonial platform that is funded by a company become a “fee for referral” for that company’s devices?
