Turning ALS into a business plan

A man with ALS turns his disease into an entrepreneurial idea:

With the help of his business school buddies and luminaries in neurology research, Kremer, now 32, started a scientific competition called Prize4Life , modeled on the X PRIZE , which rewards adventurers if they complete a certain challenge. Neurologists said they have never heard of anything quite like it.

Usually, researchers get grants as seed money on the front end of their scientific pursuits. Prize4Life takes that dogma and turns it inside out. Scientists get the prize money only after solving crucial questions about ALS — solutions that could hasten discovery of drugs to slow the disease.