Think the physician-pharma relationship is bad here?

May 22, 2007

Take a look at Italy:

Lorenzo Moja (Italian Cochrane Centre, Milan, Italy) and colleagues say that Italian doctors still rely heavily upon the pharmaceutical industry for their information needs. For example, a recent survey showed that general practitioners in Italy receive eleven visits per week by drug company sales representatives, and that many doctors believe that the information they receive from these reps is complete and sufficiently reliable.



Related posts:

  1. Physician-pharma relationship: "It make sense"
  2. Pharma gifts at physician conferences
  3. Are Pharma speaker programs a waste of time?
  4. Pharma reps have a pretty low opinion of themselves
  5. Drug reps getting cranky
  6. Are your drug samples spoiled?
  7. Pharma box office


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