Multiple sclerosis simulator: A marketing ploy?

May 3, 2007

A pharmaceutical company is having doctors try an “MS simulator”, to help physicians empathize with the symptoms of multiple sclerosis. John Mack sees right through this and exposes a marketing ploy.



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  4. Beware huge marketing campaigns for new drugs
  5. Are nurse unions using the H1N1 flu pandemic as a bargaining ploy?
  6. Secrets of the pharmaceutical industry
  7. Subliminal pharma marketing on Scrubs


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