Selling Exubera to the public

This dog is dying fast, according to Ed Silverman:

Pfizer’s Jeff Kindler promises new DTC ads will be more responsible. Just this week, he debuted a new Celebrex ad that, while lengthy and dull, does emphasize risk. Selling Exubera to the public will be just as challenging. “It’s Not Really A Bong” isn’t a catchy slogan.

Related posts:

1. Exubera: A total failure
2. Exubera TV ads
3. ADA on Exubera
4. Desperate Pfizer going with ads to save failing Exubera
5. Pfizer blows Exubera away
6. Why Exubera failed
7. Exubera: "Another blow for the bong"

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