Only shown in Canada, I saw this TV spot a few times last week when I was in Toronto. It was a gibberish ad that didn’t make sense at the time. Now, the NY Times with an explanation:
Pfizer, the world’s largest drug company, offers an answer in a new campaign for Viagra, so far shown only in Canada. The ads feature middle-aged men and women talking in a made-up language, save for one word.“Viagra spanglecheff?” says a man to a friend at a bowling alley.
“Spanglecheff?” his friend asks.
“Minky Viagra noni noni boo-boo plats!” the first man replies, with a grin that suggests he is not talking about the drug’s side effects. The ads end with the slogan, “The International Language of Viagra.”
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The NYT articles characterizes the people in the add as ‘middle-aged’. If the picture shown is representative I’d call them elderly; they appear easily to be over 65.
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