Big Pharma bowing to the power of blogs

Blogs are exclusively responsible for the current AstraZeneca scandal:

Where was the mainstream media in all this? Almost entirely absent. But already, the episode signals a new chapter in the way the pharmaceutical industry is being scrutinized and to whom drugmakers must answer, like it or not. Blogs, whether run by whistleblowers, marketers, patients or journalists, are a new front. And there’s no going back.

Peter Rost and Ed Silverman have been leading the charge.

Related posts:

1. Pharma bloggers have "enormous power"
2. Official Big Pharma blogs
3. The AstraZeneca scandal continues
4. Fortune on Peter Rost
5. The AstraZeneca sales rep scandal keeps growing
6. Physician speakers for Big Pharma
7. Blogs amplify the power of hospital critics

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Tagged as: media, patient