A physician group in Boston calls itself Atrius Health. Here’s the thought process that went into this decision:
“‘A’ is first in the dictionary and easy to recall. The ‘T’ sound is very strong, solid, abrupt, but balanced by the beautiful i-u-s,” Smith said. “Atrius sounds nice. It is a pleasant word to say.”
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{ 3 comments }
if the name is a combination of “atrium” and “radius” shouldn’t they try to sell the new name by saying something like “we revolve around our patients,” or “our patients are at the center of everything we do” or “at heart, we revolve around our patients”. Something like that would be better than “it’s pleasant to say”. At least then it’d have actual meaning.
But the real question, Josh, is does it even matter? Is it a requirement for a name to have meaning in the eyes of its patrons?
Since almost no one will know what the origin of the name is, it’s a moot point.
No one really remembers what CVS stands for anymore.
Conveince Value Service – everyone remembers this!
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