There is no regulation of tobacco ads in Indonesia. This results in cigarette companies trying to stand out from the crowd:

As governments around the world clamp down on cigarette advertising, Indonesia stands out for its laissez-faire attitude. While ads in Indonesian media can’t show cigarettes or people smoking, there are few restrictions on using cigarette brand names in advertising on television, print or anywhere else. The result is a virtual torrent of cigarette ads.

While that might appear to be nirvana for the cigarette industry, it comes with its own set of challenges. For one thing, making your brand name stand out against an overload of other ads isn’t easy.