Medical junk mail

March 23, 2007

A comment on a problem deluging every physician today:

Another perpetual favorite is the large envelope that has the word “alert” or “urgent” or some other term betokening a missive of critical importance. Since it is now common for medications that have been used efficaciously for years to be discovered to have ghastly side effects that, curiously, none of my own patients have ever reported, I always open these envelopes. Nine times out of 10, I discover that I have yet again been duped into looking at an advertisement from a pharmaceutical company.



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{ 1 comment }

1 John J. Coupal March 23, 2007 at 1:21 pm

FDA could mandate usage of only certain words – or in a specified format – on the outside of envelopes notifying of drug recalls and serious drug warnings.

Such words or format could be forbidden for promotional materials.

That should slow the imposters.

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