The Independent Urologist, in a solo practice, puts the work into the proper perspective. Due to doctors’ often poor business skills, they often don’t think this way:
5 UA’s per day = 1.5 hours of your receptionist = 3 months of website hosting
1 new patient = 15 hours for you employee = 2 ½ months of internet access
1 follow-up patient = monthly cell phone bill = one 100 quantity container of UA dipsticks = monthly utility bill
2 vasectomies = 1 year of VOIP phone service = 1 week of print advertising
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As someone who is about 10 days away from opening my doors in my new business, it boggles my mind that you *wouldn’t* think this way. I’ve been thinking in terms of X cost for Y reason ever since I was in junior high.
Would I prefer spend X hours and get a new laptop, or would I rather spend that X hours and pay for airfare to visit a friend for a week on the other side of the country? Easy choice, most of the time.
I view my AdSense revenue the same way, and my freelance money. Pays my car insurance each month plus a little extra at no cost to me, save maybe 5 hours per month.
They try to beat it out of you in medical school. Don’t say the M word or else you are in a world of hurt! … I guess you can say the M word if you are complaining that insurance companies screw over the patients… it’s really pathetic.
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