Peter Rost on why Exubera is a flop

February 23, 2007

As he so eloquently observes:

But look at the Exubra inhaler! It is BIG. A foot long, when unfolded, which makes it feel like a baseball bat. Think your girlfriend would like to haul that out of her handbag while seated in a restaurant? Common sense, folks. Common sense. NO ONE would be caught dead with this foot long pocket rocket in their pocket. Or handbag.



Related posts:

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  4. Peter Rost keeps stirring it up
  5. Fortune on Peter Rost
  6. Peter Rost blogs for BrandweekNRX
  7. Peter Rost twists the knife in AstraZeneca


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{ 1 comment }

1 Anonymous March 5, 2007 at 7:13 pm

Yes, the inhaler is large. I feel they will eventually make it smaller. If it helps keep me off insulin than I have no problem. It is definitly easier than pulling out an insulin needle to take a shot

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