They have the same blockbuster mentality:
The drug industry’s equivalent to “getting people to the theatre” is getting people to the doctor. The industry clearly positions this as the main goal of DTC advertising and says it is a major benefit to consumers who otherwise might not seek medical attention. They fail to mention that if the consumer does not go to the doctor, the drug company does not make money. Same with movies, although I have a much better experience going to the movie theater than to my doctor’s office.
Related posts:
- Should movies receive an R-rating for having smoking scenes?
- Pharma gifts at physician conferences
- Can a Cuba Gooding Jr. television film save anesthesiology’s image in the movies?
- Who makes the most from Big Pharma?
- Doctor Zhivago and Alien
- Pharma box office
- Big Pharma is turning to the developing world
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