Physicians are upset about the trivialization of cosmetic surgery:
The British Association of Aesthetic Plastic Surgeons (BAAPS) accused Europa International of “plumbing new depths”.
It said the company was using marketing gimmicks to attract customers to surgery abroad.
But John Babbage, co-founder of the Prague-based company, said there was no difference between somebody winning surgery, and paying for it.
The offer of a cosmetic surgery procedure as a prize is an awful manifestation of the trivialisation of medical care in general, and aesthetic surgery in particular.
People are encouraged to enter the company’s draw via text or phone through a section on their website entitled “win your surgery for just £1.50”.
The monthly draw gives people in the UK the chance of winning £6,000 towards cosmetic surgery.
