More on Medtronic’s misguided DTC ads

Health Care Renewal:
“Sorry, but to me, this one smells bad from the get go.

The kicker here is the populations of patients for whom ICDs might be indicated. The notion that there are patients who ought to have ICDs implanted, but are walking around, without any symptoms, in blissful ignorance of this fact does not make a lot of sense to me.”

The Blog That Ate Manhattan:
“The first doctor will get sued for declining to refer for an ICD. The story will run on 20/20, be picked up by Reuters and hit all the papers. The use of ICD will increase exponentially as cardiologists everywhere try to avoid a lawsuit. Medtronic stock will hit an all-time high . . .

. . . Cardiologists everywhere will get sued for complications related to implanting the device or misfiring of the device. These stories will not get much newsplay. Malpractice rates for cardiologists will rise higher than those of obstetricians.”

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