Comments on: "Ask your doctor" – DTC ads work http://www.kevinmd.com/blog/2007/01/ask-your-doctor-dtc-ads-work.html Tue, 14 Feb 2012 17:18:00 +0000 hourly 1 By: John J. Coupalhttp://www.kevinmd.com/blog/2007/01/ask-your-doctor-dtc-ads-work.html#comment-70348 John J. Coupal Fri, 12 Jan 2007 14:50:00 +0000 http://clients.emmense.com/kevinmd/2007/01/ask-your-doctor-dtc-ads-work.html#comment-70348 The people who write on medical topics for the newspapers often have precious little medical knowledge, but adequate writing skills.<br/><br/>DTC ads are shown to get people in to their doctor. It's the doctor's responsibility to tell the patient why a particular product is NOT appropriate for them.<br/><br/>It does make more work for the physician, but it results from the patient taking more responsibility for his own health care. The people who write on medical topics for the newspapers often have precious little medical knowledge, but adequate writing skills.

DTC ads are shown to get people in to their doctor. It’s the doctor’s responsibility to tell the patient why a particular product is NOT appropriate for them.

It does make more work for the physician, but it results from the patient taking more responsibility for his own health care.

]]> By: Anonymoushttp://www.kevinmd.com/blog/2007/01/ask-your-doctor-dtc-ads-work.html#comment-70326 Anonymous Thu, 11 Jan 2007 16:13:00 +0000 http://clients.emmense.com/kevinmd/2007/01/ask-your-doctor-dtc-ads-work.html#comment-70326 The synopsis of the study said that 67 percent of physicians *sometimes* prescribe what the patient asks for.<br/><br/>So how often is "sometimes"? 20 percent of the time? 80 percent of the time?<br/><br/>I note the study apparently does not address how many of these drug requests are appropriate.<br/><br/>Spin, spin, spin. The synopsis of the study said that 67 percent of physicians *sometimes* prescribe what the patient asks for.

So how often is “sometimes”? 20 percent of the time? 80 percent of the time?

I note the study apparently does not address how many of these drug requests are appropriate.

Spin, spin, spin.

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