Maria wonders who the target audience is:

Seems like the users of public telephones. Because, obviously, we all know that people who could benefit from antipsychotics generally hang around public telephones.

Even if we go with the proposition that “the crazy people” tend to congregate around telephone booths (and take the time to read the advertisements on them the way self-righteous psychiatry residents do), why not advertise something that would be of greater value to them? Like, I don’t know, where they can obtain medical and psychiatric care. Or job opportunities. Or community centers where they can learn more about financial and social resources.

She also mentions one of her colleagues who “makes a point of tearing out all of the [pharmaceutical] advertisements before reading a journal.”

That’s a bit over-the-top for me. You’d have to tear out every other page.