Comments on: Introductions are In Order . . . http://www.kevinmd.com/blog/2006/12/introductions-are-in-order.html Tue, 14 Feb 2012 17:18:00 +0000 hourly 1 By: Anonymoushttp://www.kevinmd.com/blog/2006/12/introductions-are-in-order.html#comment-69840 Anonymous Sun, 24 Dec 2006 02:13:00 +0000 http://clients.emmense.com/kevinmd/2006/12/introductions-are-in-order.html#comment-69840 Thanks John, I hope I can continue to provide quality stories and discussion for you.<br/><br/>Short Answer: Completely Support DTC adds<br/><br/>Long Answer: Sure there are pros and cons, but the simple fact is that Pharm has as much right to sell their product as anyone else. (sidebar: if we're going to let infomercials sell their often unfounded and misleading ads, we can't stop Pharm). I don't believe the cliche stories of pts who come in DEMANDING specific drugs. First, if they did, sometimes pts have to be their own best advocate. Second, its the physicians job to educate and work w/ pts for appropriate alternatives.<br/><br/>DTC marketing is arguably the most effective 'public health' campaign b/c a) it reaches a target audience w/ a problem & solution, b)its privately funded so there's no wasted tax $$. Case and Point, the new Cervical Cancer Vaccine. <br/><br/>How come the gov't and anti-smoking, [eventuall] anti-trans-fat groups can use DTC ads but pharm can't. Either we have a free economy or we don't Thanks John, I hope I can continue to provide quality stories and discussion for you.

Short Answer: Completely Support DTC adds

Long Answer: Sure there are pros and cons, but the simple fact is that Pharm has as much right to sell their product as anyone else. (sidebar: if we’re going to let infomercials sell their often unfounded and misleading ads, we can’t stop Pharm). I don’t believe the cliche stories of pts who come in DEMANDING specific drugs. First, if they did, sometimes pts have to be their own best advocate. Second, its the physicians job to educate and work w/ pts for appropriate alternatives.

DTC marketing is arguably the most effective ‘public health’ campaign b/c a) it reaches a target audience w/ a problem & solution, b)its privately funded so there’s no wasted tax $$. Case and Point, the new Cervical Cancer Vaccine.

How come the gov’t and anti-smoking, [eventuall] anti-trans-fat groups can use DTC ads but pharm can’t. Either we have a free economy or we don’t

]]> By: John J. Coupalhttp://www.kevinmd.com/blog/2006/12/introductions-are-in-order.html#comment-69832 John J. Coupal Sat, 23 Dec 2006 22:04:00 +0000 http://clients.emmense.com/kevinmd/2006/12/introductions-are-in-order.html#comment-69832 Welcome aboard, Josh!<br/><br/>I'd like to know your opinion of DTC (direct to consumer)ads for prescription drugs. They blanket TV. Some Docs - like Kevin - seem to hate such ads.<br/><br/>My view: they make the patient take more responsibility for his own health. Perhaps some physicians feel that they're losing control of the patient-physician encounter. Welcome aboard, Josh!

I’d like to know your opinion of DTC (direct to consumer)ads for prescription drugs. They blanket TV. Some Docs – like Kevin – seem to hate such ads.

My view: they make the patient take more responsibility for his own health. Perhaps some physicians feel that they’re losing control of the patient-physician encounter.

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