The recently announced $4 generic drug program is luring buyers to its website and boosting its internet sales for other products. Pretty smart move:
The program, in which a month’s supply of 314 generic drugs sells for $4, has been introduced in 27 U.S. states beginning in September. The company’s online pharmacy has had “triple-digit growth,” the strongest increase in the Web site’s history, as customers place drug orders and refills for pick-up in stores, said Walmart.com CEO Carter Cast.More shoppers are going to Wal-Mart’s Web site to buy prescription drugs, electronics and toys as store traffic and sales slow. Wal-Mart, the world’s largest retailer, is using the Web site to lure customers into stores to buy higher-priced items such as flat-screen televisions and cashmere sweaters.
(via The Patient’s Doctor)
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{ 2 comments }
My husband took me to my PCP today. We left with three new prescriptions. We drove straight to our chain drug store. They asked if we wanted generics. We said yes. While waiting I said “We could have gone to WalMart and it would only cost me $12.” I thought about it for a moment and said “It’s worth the extra money just because we don’t have to go to WalMart.”
What is so bad about walmart you stuck up prude..their drugs are the same as the one at your chain..
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