The recently announced $4 generic drug program is luring buyers to its website and boosting its internet sales for other products. Pretty smart move:
The program, in which a month’s supply of 314 generic drugs sells for $4, has been introduced in 27 U.S. states beginning in September. The company’s online pharmacy has had “triple-digit growth,” the strongest increase in the Web site’s history, as customers place drug orders and refills for pick-up in stores, said Walmart.com CEO Carter Cast.More shoppers are going to Wal-Mart’s Web site to buy prescription drugs, electronics and toys as store traffic and sales slow. Wal-Mart, the world’s largest retailer, is using the Web site to lure customers into stores to buy higher-priced items such as flat-screen televisions and cashmere sweaters.
(via The Patient’s Doctor)
