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Using blog comments for pharmaceutical ads

in Uncategorized | 2 responses

Pharma Marketing Blog critiques a Rozerem ad, and suspects the drug/advertising company is fighting back in the comments section.

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Daniel Haszard
Howzabout a blog comment for an anti-pharma ad?
My issue is Zyprexa which is only FDA approved for schizophrenia (.5-1% of pop) and some bipolar (2% pop) and then an even smaller percentage of theses two groups.
So how does Zyprexa get to be the 7th largest drug sale in the world?
Eli Lilly is in deep trouble for using their drug reps to ‘encourage’ doctors to write zyprexa for non-FDA approved ‘off label’ uses.
The drug causes increased diabetes risk,and medicare picks up all the expensive fallout.There are now 7 states (and counting) going after Lilly for fraud and restitution.
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Daniel Haszard
Orac
It’s not just the pharmaceutical companies. Alternative medicine types do the same thing. Two examples from my own blog:
Example #1
Example #2

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