University of Pittsburgh Medical Center wants to bolster its US News hospital ranking. The CEO at Boston’s BI-Deaconess hopes some of that voting magic would rub off at his institution. US News rankings are a big deal:
The U.S. News ranking has become a serious business for hospitals, which often incorporate accolades from the magazine in their own marketing campaigns. As such, it’s not surprising that hospitals including UPMC would work to get out the vote, said Betsy Gelb, a professor of marketing and entrepreneurship at the Bauer College of Business at the University of Houston.She likened the UPMC outreach to those made by professional baseball teams as they encourage fans to cast votes in favor of hometown players for the All-Star Game.
(via Running a hospital)
