Surprise! DTC consumer ads work

September 13, 2006

That’s why drug companies will fight tooth and nail to keep them on the air.

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{ 1 comment }

1 Sid Schwab September 13, 2006 at 8:53 pm

Even as a surgeon I’d have to spend time explaining to patients why I wasn’t using a particularly well-advertised drug. I’m sure primary care docs get it all the time. My clinic, at least, took the step of banning all drug reps. Doesn’t solve the patient-demand issue, but, I suppose, frees up some time to deal with it.

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