Hey, it’s working for the drug companies:
In one sense, the ads have been successful. The Kaiser Family Foundation found that every dollar drug companies spend on ads brings more than four dollars in additional sales. But for most others, the result has been soaring medical insurance costs, toxic side effects, and new tensions between doctors and patients, who increasingly badger doctors for the drugs they’ve seen on TV.
Related posts:
- Soft sell
- Side effects of life
- If the pharmaceutical industry won’t pay for CME, who will?
- When drug side effects scare patients away from treatment
- Another approach to health care costs: Ban advertising
- Malpractice fears are killing off the natural childbirth movement
- Big Pharma is turning to the developing world
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