A PSA to the 34 percent of doctors did not know that drug companies had access to their prescription writing history:
How important are the profiles to drug reps? “An enormous help,” said Kathleen Slattery-Moschkau, whose 2005 film “Side Effects” is loosely based on her 10 years peddling pills for pharmaceutical giants Johnson & Johnson and Bristol-Myers Squibb. “They allow reps to enter doctors’ offices armed and dangerous.”Slattery-Moschkau said that when she was a rep she was given reports on every doctor within her sales territory by drug class, as well as “numerous other reports, such as the ‘Heavy Hitter List,’” which would include the top physicians her company was trying to “convert.”
She said the profiles helped her decide which doctors “were worthy of spending my monthly budgets on for lunches, dinners, days at the spa, etc.” Overall, she said, the reports “were a great tool for determining which marketing tactics worked best.”
(via PharmaGossip)
