Was this asthma inhaler ad offensive?

July 12, 2006

An asthmatic using an inhaler referred to as a “sucker“:

A newspaper advert showing a boy using an asthma inhaler under the headline “sucker” was not offensive, the advertising watchdog has said.

The Advertising Standards Authority (ASA) received 26 complaints saying it ridiculed sufferers and may discourage children from using inhalers.



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