Torcetrapib: Pfizer comes to its senses

It actually does the smart thing, and plans on releasing its HDL-raising medication torcetrapib by itself:

Previously, Pfizer had said it would sell torcetrapib only in combination with Lipitor, one of several medicines called statins that lower levels of LDL, or bad cholesterol. Cholesterol-reducing medicines are the largest prescription drug category, with worldwide sales of $32 billion last year.

By offering torcetrapib only in a combination pill, Pfizer would have forced patients taking other statins – like Zocor, from Merck -— to switch to Lipitor if they wanted torcetrapib’Â’s benefits . . .

. . . Now Pfizer says it has changed its strategy. Dr. Joseph Feczko, Pfizer’s chief medical officer, said Monday that Pfizer expected to offer torcetrapib as a standalone drug as well as a combination with Lipitor.

Related posts:

1. RIP Torcetrapib
2. Torcetrapib failed even worse than thought
3. Generics are killing Pfizer
4. Pfizer gives up on cardiac drugs
5. Pfizer: Going to the dogs
6. Peter Rost piles on Pfizer
7. The torcetrapib disaster: Blogosphere response

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