The subtle effects of drug-sponsored lunches

They do it because it works:

The $258 Merck lunch, for example, cost the company only $10.75 a person and fell clearly within industry guidelines allowing modest meals. But it could easily return thousands of dollars for the drug maker in prescriptions for the osteoporosis medication Fosamax and the asthma treatment Singulair, the two drugs discussed during lunch with two Merck representatives.

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