How generic Zocor will hurt Pfizer

This will be huge, as many physicians and patients will jump at the chance to use a stronger generic statin (as opposed to lovastatin):

Dr. Christopher Cannon, a cardiologist at Brigham and Women’s Hospital in Boston, said he has no problem prescribing generic Zocor to patients.

“It’s fine,” Cannon said. “It’s become standard in the industry to try to use generics first.”

Cannon added that Lipitor’s dominance is partially a result of health plans pushing it because it was less expensive than Zocor.

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