Big surprise: DTC ads downplay the side effects

June 7, 2006

The latest evidence can be found in patient-centered oncology magazines:

Direct-to-consumer advertising of oncology medications typically focuses on the drugs’ benefits, as would be expected, but it does so in a manner that might lead some cancer patients to not appreciate equally the drugs’ potential side effects and risks.



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  4. Alli: Using side effects to your advantage
  5. Drug companies responsible for generic side effects?
  6. How multiple drugs and their side effects affect the elderly
  7. Prostate cancer screening in blacks, and the lack of balanced information


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