Pharmaceuticals are using old tricks to boost sales:
Coupons, money-back guarantees, rebates and other supermarket-friendly promotions offering ‘10 percent off,’ ‘free trial offers’ or ‘buy six prescriptions, get one free’ are now standard marketing tools for many top-selling prescription drugs.
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- Data-mining for drug risks
- The new king of drug abuse
- Subliminal pharma marketing on Scrubs
- Marketing cardiac CT scans
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