Provocative advertising from the American Cancer Society

Hey, it worked:

A provocative advertisement featuring a bright red push-up bra symbolized the fierce opposition to a small business health insurance bill that collapsed in the Senate on Thursday.

The advertisement, by the American Cancer Society, seemed to pop off the pages of newspapers and Internet screens for the past week in a three-dimensional way. “Don’t Let the U.S. Senate Leave Women Exposed,” it warned of the Republican-sponsored bill to allow small businesses to band together across state lines to buy health insurance for employees.

Prev
Next