The Oprah effect

People trust Oprah so much, they’re willing to plunk down thousands of dollars on cosmetic procedures, despite the medical risk:

But a number of doctors say such an impact is more problematic when the beauty treatment being featured is medical, with possible complications, rather than simply a cosmetic or spa procedure. In its desire to be the first show to introduce the latest anti-wrinkle options, “Oprah” sometimes features treatments before doctors have determined how effective they are, who they are best suited for and how safe they are, according to some leading dermatologists and plastic surgeons.

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