Comments on: Celebrex ads http://www.kevinmd.com/blog/2006/04/celebrex-ads.html Tue, 14 Feb 2012 16:32:00 +0000 hourly 1 By: John J. Coupalhttp://www.kevinmd.com/blog/2006/04/celebrex-ads.html#comment-62453 John J. Coupal Sat, 29 Apr 2006 15:41:00 +0000 http://clients.emmense.com/kevinmd/2006/04/celebrex-ads.html#comment-62453 Patients are taking a greater role in their own health care. Direct-to-consumer advertising helps them do that by suggesting when a trip to their doc may help them.<br/><br/>There are risks - from trivial to dying - from taking any drug. Pfizer is telling patients upfront what those risks are. <br/><br/>Critics of DTC advertising like Sidney Wolfe want to "nanny" the American population into thinking that only a paternalistic medical-government-lawyer coalition will protect the people from all adverse medication effects. The American people are too smart to be shystered like that! Patients are taking a greater role in their own health care. Direct-to-consumer advertising helps them do that by suggesting when a trip to their doc may help them.

There are risks – from trivial to dying – from taking any drug. Pfizer is telling patients upfront what those risks are.

Critics of DTC advertising like Sidney Wolfe want to “nanny” the American population into thinking that only a paternalistic medical-government-lawyer coalition will protect the people from all adverse medication effects. The American people are too smart to be shystered like that!

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