More doctors are hiring publicists:
Medicine is becoming more of a consumer-driven business, said Barbara Kahn, professor of marketing at the Wharton School of the University of Pennsylvania. Patients demand the drugs they saw advertised in newspapers and magazines and on television, and they want to be treated by the doctor they saw on the news.
Get free updates delivered free to your inbox.
Search thousands of physician, PA, NP, and CRNA jobs now.
Comments are moderated before they are published. Please read the comment policy.
