Drugmakers are urging patients to take their medicine:

The take-your-medicine program is part of a sales and marketing strategy that is gaining urgency for drug makers experiencing slowing sales. As it turns out, the industry leaves billions of dollars on the table — or the pharmacy shelves — annually because people do not take their drugs as often or as long as prescribed.

Related posts:

1. Popping the retail clinic bubble
2. Secrets of the pharmaceutical industry
3. Gram negative superbugs
4. Bill Gates on Big Pharma
5. Psychiatric drug cocktails for kids
6. Did the pharmaceutical industry pressure CBS to pull a television pilot?
7. The cold war of American health care

  Follow on Twitter   Subscribe

Tagged as: drugs, media, patient