The pink ribbon to support breast cancer has some critics. “In America, there is opposition to the ‘pink bandwagon’, where Breast Cancer Action claims that many companies are wrapping a pink ribbon around their products, yet slipping the stingiest of donations into the pot.

And here, the Women’s Environmental Network (WEN), which supports Breast Cancer Action’s campaign, claims that, besides commercialising a serious illness, the cosmetic companies are drawing the focus away from the steps women can take to prevent cancer.”

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